1970’s

New letterhead showed the departure from Spanish Court, and a move to Linden Avenue, in Winnetka.  The Winnetka store remained open until 1990.

New looks for invoices.

Mrs. Gertrude Cramer was part of the business from its start until her death in 1981.  She had an understated style.  One of her most consistent approaches with customers was to only show them three fabrics at a time.  That kept them from being overwhelmed.  This bag comes from her era.